What’s critical to the success of the CMO position in a B2B organization?

Come join us!

We are thrilled to be a Guest Speaker at this event sponsored by DemandBase. Experts will provide the traits and skillsets most critical to the success of the CMO position in a B2B organization.

Confirmed speakers and more details:

Chris Penn, award-winning author, speaker and VP at Shift Communication will be delivering a presentation on Cognitive Marketing and providing insights on how artificial intelligence will impact the marketing industry

David Mendels, CEO of Brightcove, is joining our High-Performance Marketing panel and will share his perspective on key skills and attributes required in the CMO role, along with David Honig of Market Search Recruiting

More about DemandBase Events:


Top Marketers are confirmed to attend from leading firms including:

https://www.travelers.com ,

http://www.athenahealth.com ,

http://www.stratus.com ,

https://www.akamai.com ,

https://www.brightcove.com/en/ ,

http://www.shiftcomm.com ,



January 31, 2017


  • 4:00 PM – 5:00 PM Arrivals, cocktails, appetizers
  • 5:00 PM – 6:30 PM Panel sessions
  •  6:30 PM – 7:00 PM Cocktails
  • 7:00 PM – 10:00 PM Dinner


The Bancroft, 15 3rd Avenue, Burlington, MA 01803


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