VP, Marketing Analytics – Client Services – Chicago
VP, Marketing Analytics – CHICAGO
Our client; one of the leading global marketing firms is looking for a VP, Marketing Analytics to join their team. This role will be a key leader in identifying upcoming technological trends and able to anticipate developments in the media space to improve marketing ROI and increase market share for clients.
The VP, Marketing Analytics is responsible for leading, developing and managing all aspects of Client Analytics, back office analytics and decision modeling – including report design, data capture development and implementation processes. This candidate will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types.
Candidates must have:
5 + years of digital, media agency or measurement firm experience
Media analytic experience, data manipulation and insight generation
Experience developing data strategies
Experience developing and implementing new analytical methodologies with a targeted result of increasing revenue