VP, Data, CRM and Digital
Our client is a highly successful, smart and global firm in Boston. We are searching for a lead Vp who can deliver fresh insights and ideas to Stakeholders would never have even thought of and really just knock their socks off!
This VP will initiative and deliver new, innovative digital analytics capabilities. This person will accelerate the use of a wide range of data sources spanning site behavior, voice of customer, social activity, search and similar. 15+ years experience in telling a compelling, insightful, actionable story-based (word of the week) on data analytics. This person should be an industry-leading subject matter expertise in digital analytics for marketing and media, spanning capabilities such as search analytics, data management platform, testing, social listening/analytics, multi-touch attribution, and measurement of upper funnel marketing/content. Most importantly we want a Consultant styled approach to using the insights to form the solution.
Candidates must have 15+ years of Data, CRM and Digtial marketing experience wokring for a mix of leading agency and consumer based marketing firms.
Keen eye and vast experience within insights and measurement along with a history of consulting with key client leads.
Innovation is key here; we need a special candidate who is trend setting and just loves looking at data, deriving solutions and presenting to clients.