VP, Marketing Portand, Maine


VP of Marketing

Our client is a global leader in the design and manufacturing of a comprehensive range of innovative B2B solutions and performance products for financial technology equipment in retail, grocery, banking, e-comm fulfillment, and healthcare.

Position Purpose:

The VP of Marketing is responsible for the development, management and ongoing execution of our marketing efforts, and reports to the CEO.

Key Responsibilities:

  • Market Segmentation, Tracking and Planning
    • Map out, segment and track market structures, identifying key end users, distributors and competitors
    • Identify market opportunities through Voice of the Customer activities
    • Track competitive activities from a product, pricing and commercial perspective and develop appropriate strategies as a result of these activities
  • Build Brand Awareness and Create Product Pull Through
    • Evolve the brand identity and position the business as experts in the field of contamination control
    • Build content, then create and execute PR and Digital Campaigns to drive end user awareness and pull through
    • Develop a leading position and voice within relevant Trade Associations
    • Build content and develop case studies, business cases and testimonials to drive credibility
    • Develop user, promotional and training videos to promote to the market place and build adoption
  • Route to Market Strategies
    • Evolve route to market strategy and structure, building appropriate support materials and plans, then drive discipline into the execution of the plan
    • Gain high visibility within the distribution base through partnership and promotional activities. Ensure lead position in catalogues, sales “mind share” and online tools
  • Product Management
    • Identify market gaps and develop functional specifications
    • Define and create product differentiation
    • Manage the product life cycle to evolve and improve the product range, while rationalizing where appropriate
    • Launch and promote new products to drive early adoption
    • Create supporting marketing collateral
  • Pricing
    • Establish and maintain pricing structures to optimize EBITDA


  • Advanced degree, or MBA in Marketing, Business or comparable education/experience
  • 10+ years experience in Marketing for a range of differentiated consumable products
  • Experience in cleanroom or contamination control markets is preferred, but candidates experience is more important than industry experience
  • History of successfully managing products from concept to revenue
  • Product based marketing experience with demonstrable experience of defining product needs and building a product portfolio
  • Demonstrable experience of growing revenue and market share through the effective use of multiple distribution channels and managing potential channel conflicts
  • Excellent written and verbal communication skills
  • Be willing to roll up your sleeves. Act with urgency and communicate with transparency.
  • Strong leader with the ability to influence across the management team

Executive Marketing Recruitment, Hiring