id="inner" onload="_googWcmGet('number', '617.971.0300')">

Great, You Scored an Interview. Now what?

Comments (0)

With a honed cover letter, polished resume, and link to some of your finest work you’ve made it in the door. It would seem that the only thing standing between you and an offer are a few in-person conversations. Wrong!

Marketing, advertising, and even interviews for Analysts and Communications Management are seldom that simple. In fact, this is where your exemplary experience can sour if you don’t know what you’re in for. Don’t worry, this isn’t another blog about the typical HR interview questions (ie. what’s your biggest weakness) it’s more of a cautionary tale because you’re not actually being interviewed. You’re walking into a pitch meeting.

So, what’s the difference?

It’s arguable that all interviews are essentially sales pitches. And while there are similarities between the two, the primary difference is the eye candy.

Let me explain…

A lifetime ago (aka 20 years or so), few creative individuals would be found roaming Madison Ave without a giant black portfolio adorning their tailored suits. While times have changed, and we’ve traded the hard copies and heels for online samples and business casual, one thing hasn’t changed all that much…the in-person interview.

It goes a little something like this…
You make the introductions. Exchange pleasantries. Engage in the banter aimed at glimpsing your personality. And then it’s all business with the hiring manager, or maybe even a small team of cohorts. What happens next is that you are tasked with presenting your genius. Unfortunately, idle chit chat alone won’t get the job done.

SOLUTION SELLING
Look at it this way, the interview process is not unlike a company vetting a vendor service provider. You need to position your talent as the answer to their prayers. You are there for one reason and one reason only…to make their life easier. While this can take many forms – from filling a team position where your expertise is missing, to generating revenue for an entire department taking pressure off other execs – your goal is to be able to solve a company or agency’s tough business challenge in a short timeframe.

But you got this right?

HOT SPOTS
Solution selling requires that you get your potential employer to visualize you in that position – emphasis on the visualization. For writers and designers this could be presenting additional samples in person. But it shouldn’t stop there.

To really stand out, discuss the ROI of a piece or the efficacy of an integrated campaign you worked on. Don’t shy away from data or statistics. Then go in for the kill. Got heat maps? These are great tools in demonstrating how your work has yielded results (in a visual way). They show just how an audience is navigating and engaging with an online page. If you’re lucky enough to have heat maps or analytics from former websites, you can easily compare the two to prove how the new design concepts and content ideas have bolstered engagement. Not only will it back up your claims of brilliance, but the interviewer probably won’t see that coming. It may not be your forte but discussing data-driven outcomes will resonate with others in the room.

KNOW YOUR SH*T
When walking into an interview, you’d better be prepared. And while providing visuals may not be as easy for those in Marketing Management and Analyst positions, it’s far from impossible.

We’re not suggesting you go all PPT on them, but you should have what to show on either a tablet, laptop, or handout (cell phones need not apply). A sample list of brand logos will quickly show breadth of clients (and namedrop). A screenshot of Google Analytics (or similar) with revenue and engagement across online campaigns (trending upwards of course) says a lot. Samples of project plans displaying workflows for cross-functional teams (comprehensive and easy to follow) may get them thinking. And the pièce de résistance…mockup an outline of action items for THEIR company (without giving too much away) to show you’ve done your homework and that you’re ready to help them grow their business. In marketing management, expertise and initiative go hand in hand.

When you’re in an interview for a marketing, advertising, or corporate communications position it’s all about the eye-candy. From design and content samples, to the revenue generating opportunities and portfolio of partnerships – seeing is believing.

————————————————————————————————————————

MarketSearch is a nationally networked executive search firm specializing in advertising, digital strategies, and marketing communications. Our executive recruiters are all marketing and advertising professionals with the expertise and insight to assess candidates and narrow a short list of ideal potential hires to clients.

We offer both on-site and remote job opportunities for marketing management and communications, direct marketing, advertising account management, communication analysts, copywriting, designers, ecommerce, marketing automation, social media, and more.

Contact us to discover why more marketing and advertising experts trust MarketSearch and how our partnerships are helping to evolve leadership teams in today’s innovative organizations. Call us directly at 617.971.0300 to learn more.

Comments

Get In Touch

  • This field is for validation purposes and should be left unchanged.
see more

Testimonials

I've hired David twice in the past six months to fill account service positions at our creative shop. Both times David listened closely to our needs, shared market insights and brought highly-qualified candidates to us. ...

Anne Piessens | Vice President of Client Services at White Rhino

When you're looking for a new position, one of the most frustrating aspects can be the waiting and wondering. Am I still a viable candidate? Where do things stand? Did that interview go well? David was one of the most...

Bill Durling | Head of Corporate Communications at Sam's Club

David led the recruiting effort on the search for my role with Capital One. From the start, his energy and drive set him apart. But it was his honesty and candor that I actually valued the most. From the candidate's pers...

Carla Hudson | Chief Marketing Officer at DentalPlans.com

David did a terrific job in helping us to identify strong marketing candidates within a very short timeline. He was extremely positive, professional, and responsive throughout the 2.5 month recruiting process. He was abl...

Carrie Lafferty | Lead Recruiter at EnerNOC

I just finished up a meeting with the new hire that David Honig of Market Search Partners in Boston sourced for me, and I was so inspired I decided to write this recommendation. Having worked online for the last 13 years...

Colby Jone | Founder and CEO of Online medical marketing consultant - full development & programming team

I met Dave several years ago while he was conducting a search for one of his clients. While the position was not right for me, he did take the time to understand my career goals and we kept in touch. Last year Dave told ...

Doug Eckelkam | Vice President, Account Management Supervisor at Putnam Investments

David has always kept in touch with me thru the many years that I have known him. Anytime we needed to hire someone David always knew what we needed for candidates and always presented top notch people who had worked in ...

Elaine LaFratta | Sr. Staff Assistant at Epsilon

David is without a doubt the most proactive and communicative recruiter I have worked with. He was in constant contact throughout the interview process, and provided excellent advice on both how to approach the company I...

Eric Rosenberg | Consultant at Information Builders

I have had a fantastic experience as a MarketSearch candidate. David's candid approach was a time saver (as he ensured I was only considering opportunities that truly aligned with my skill sets and long-term career goals...

Erica Kirwan | President at Kirwan Communications

David Honig is a master at his craft. I have worked with numerous recruiters in the past, while trying to move my career forward, and many of them were excellent. What sets David apart, however, is his strategic thought....

Evan Gerber | Vice President, Mobile at Fidelity Investments

David is a true partner working hard to achieve results for you at every stage of the process. He is knowledgeable, extremely patient and highly focused to provide you the best support. Being new to the process, it was w...

Ganesh Shastri | Online Marketing / eBusiness / Marketing Technologist

David and his firm Marketsearch performed excellent results recruiting an expert in marketing management. He thoroughly discovered our needs and was right on target placing the ideal candidate...

George Otte | George Otte Owner and President, Geeks On Site George hired MarketSearch as a Recruiter in 2012

David used his vast network to help me obtain a fantastic new position. After being unemployed for a year and working with several different recruiters who never followed through, I found David to be one of the best in t...

Ingrid Corona | Marketing Manager

I had a great experience working with David recently. He was very helpful in providing me the information I needed and always followed-up on my questions in a timely manner. David also provided great insight that helped ...

Jason Shniderson | Director of Marketing and Communications at Beacon Partners

I've worked with David at various points during my career and I can honestly say that he's the best when it comes to understanding your strengths and aspirations and matching those with available opportunities. Keeps you...

Jeff Tomaso | Vice President, General Manager - Healthcare at Epsilon

David was instrumental in assisting me in the job search process. He matched me to an ideal opportunity swiftly and with ease. David has great communication skills and provides above average service. He was a pleasure to...

Jessica Allen | Marketing and Communications at Symmetry Partners

David knows how to find the right candidates for employers and the right employers for candidates. David helped me find my current position and without his industry knowledge, resourcefulness, tenacity, and honesty, I wo...

Kathryn Zajac | Experienced Loyalty Marketing Professional

David is by far one of if not the best recruiter I have ever worked with in my career. David placed me at Holland Mark Advertsing 10 years ago. When I found myself in a similar situation in 2009, David was my first phone...

Kristin Toli | Senior Marketing Communications Manager, Liberty Mutual Insurance

David has a very unique and inclusive process backed by superb business data, marketing expertise and keen intuitive sensibilities rarely found in the fast paced recruiting world. Unlike other recruiters, when working wi...

Luis Ruvalcaba | Creative Director at Orangestar Inc.

I have recently partnered with David and Market Search for some tough to fill positions in Searching Marketing. Let me be very clear…. I do not work with agencies on direct hire placements since hiring is done in house...

Mary OReilly | Staffing Client Relationship Manager | Lead Recruiter | ADP | Automatic Data Processing | Dealer Services

It was a pleasure working with David. Always available for questions and ready to provide valuable suggestions/feedback. His knowledge of the job market and companies in the Boston area is outstanding and this surely mak...

Mattia Santin | Global SEO/Social Marketing Manager at adidas group

David is one of the best recruiters around. As a candidate out in the market, David really looked after my best interests. Not only did he take the time to get to understand the type of job and employer I was looking for...

Michael Baldani | Marketing Director at Fidelity Asset Management

Working with David as a candidate was a great experience from start to finish. Unlike most recruiters, David truly listened to my desired types of jobs and work environments. He was knowledgeable about the Boston online ...

Nick Snow | Senior Online Marketing Manager at MD Connect

I cannot recommend David highly enough. He is the kind of professional recruiter you can only hope to work with. Always extra-communicative, insightful and tenacious, working with David has been a fantastic experience....

Paul Molinari | Digital Marketing Strategist

David is one of the best executive recruiters in the business. I've worked with him as both a candidate and an employer, and he's excellent in both roles. As a candidate, you really feel he has your best interests at hea...

Roberta Haber | Director of Marketing, Corporate Sponsorship at WGBH

David is an expert who knows every facet of the job market. Dave not only attends to his clients’ needs but also influences and advises candidates. He is a high-energy person with a positive attitude who acts honestly. I...

Sandra Markussen | Marketing Analytics Professional

Simply put--David is a remarkable recruiter. He has the experience and ability to find and place the right candidate in the perfect position. He asks all the right questions and digs deep to make sure that the match is s...

Shannon Aronson | VP, Digital Strategic Consulting at Epsilon

David is a trusted and reliable partner. I've worked with him for nearly a decade and he's always been able to deliver for me and my clients. His can-do attitude, insight and accountability are attributes that I have gro...

Sheri Taylor Gilchrist | Vice President, Director of Relationship Marketing at Eaton Vance

Recently I have had the pleasure of working with David and through my experience it is apparent that David is a true professional whomever he interacts with and is highly skilled at locating talent and building the conne...

Somu Vadali | VP Product Management at Healthrageous, Inc.

David was great to work with. He is highly responsive and eager to help place the right people in the right positions. I would recommend his services to any company or professional looking for career advancement....

Stephanie Brown – Purtell | VP, Management Supervisor at Bluefish

I recently had the pleasure of working with David as a candidate. When it comes to recruiting for marketing roles, David “knows his stuff”. He understands the nuances of marketing that most recruiters do not, so the ...

Susan Worthy | Head of Provider Marketing, Accountable Care Solutions at Aetna

When I am looking to hire, looking for a job myself, or just want to know what is going on is the market, David is my first call. He is an experienced, well connected recuriter who knows the marketing and technology indu...

Susanne Hensel-Goodwin | iKnowtion

David is an extraordinary recruiter. He has a wealth of experience and the ability to identify quality talent, and place them in positions at organizations that provide the best suited culture and career growth developme...

Wayne Griffith | Global Digital Marketing Analytics Strategy at Hasbro

I was presented with opportunities through MarketSearch. David prepared best for all my meetings. He is keeping strong communications between myself and the Client. He follows well everything up quite well. I would like ...

Ye (Angel) Pan | Analyst at KBM

GET THE LATEST UPDATES CONFIDENTIALLY SENT TO YOUR INBOX

Both current job listings and industry news sent confidentially right to you. We will keep you in the know!

  • * We’ll never share your email or info with anyone.