Digital Media Analytics Supervisor
Our client, a top worldwide Agency is looking to add a Digital Media Analytics Supervisor to their Marketing Analytics & Data Consulting group.
The Marketing Analytics & Data Consulting group provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans, with a focus on digital channels.
The Marketing Analytics Supervisor works with office leadership, discipline teams (e.g., media, mobile, paid search, SEO, social), and creative partners to develop online and offline media measurement requirements with the goal of driving actionable insights for campaign optimization. The basis of analysis is user level campaign data, as well as measurement tools (e.g., landing page testing, auditing tools, Web analytics, etc.).
Candidates must have:
4+ years of experience in a digital display analytics role at an agency
Advanced Excel and data visualization skills (Tableau)
Experience analyzing deriving insights from ad server data (Doubclick or Sizmek), including conversion metrics