Brand Manager, Consumer Packaged Goods
We are searching for a Brand Manager for a Consumer Packaged Goods firm. Candidates will develop, execute and manage the strategy development, program management, analysis and evaluation for key flagship brands and account specific programs (using measures of success). This candidate will have ownership and evaluation of all on-line programs, including web site management, paid support, digital, CRM programs and e-commerce (with Amazon).
The Brand Manager will also develop in-store and merchandising tools that allow the client to win at key accounts nationally. They will develop and implement brand partnership opportunities in order to build to the flagship brand. They will manage IRI analytics for to identify trends, insights, program lifts and business opportunities. Also, there will be involvement in overall brand strategy development, as well as advertising development, consumer research, and new products.
The ideal candidate has at least 5 years of similar consumer brand marketing experience. Candidate should be experienced in IRI data, analytics, and reporting with strong computer skills.