Overview

As a Consumer Strategy and Segment Marketing, you are highly motivated and strategic with a hands-on approach. You blend both business and functional marketing expertise with the ability to uncover consumer insights that drive differentiation to the business and value to the consumer. Here you will help lead to uncover consumer insights, develop new opportunities for growth, personalization and innovation and deliver go-to-market strategies that inspire consumers to take action.

Reporting to the Head of Consumer Strategy and Segment Marketing, this role will lead the critical work of defining — and better understanding – specific key target audiences both in the customer development and prospect area. The Vice President will lead a team within an Agile structure and work within key business and product areas. Working within a cross-functional team, you will deliver consumer and overall go-to-market strategies including, but not limited to: analysis and development of value proposition; positioning; consumer and competitive insights; pricing strategy; product and solution innovation; marketing campaigns, etc

The Expertise and Skills You Bring

  • BA/BS required; MBA preferred
  • 10+ years of relevant marketing/management/strategic experience
  • Experience driving consumer acquisition strategy and execution
  • Financial services and Agile experience preferred
  • Deep expertise in: macro and micro segmentation and design target development; digital experience (personalization and AI design); business and marketing strategy (customer targeting, product bundling, and pricing)
  • Strategic: link consumer needs and technology trends to solutions that inform and evolve the segmentation framework
  • Insightful and practical: synthesize strategic/financial/operational analysis and primary/secondary research into strategies and recommendations
  • Analytical: understand, analyze, and articulate the client base and behaviors to develop hypothesis, strategies and solutions
  • Innovative: understand, apply, and integrate data (business, market, competitor, and client) to assess opportunities for growth
  • Storytelling: present complex information effectively across the enterprise, whether net new solutions or reframing of existing solutions
  • Collaboration and influence: partner with the business to drive the learning agenda and hypotheses, gaining insight and finding opportunities to enhance client loyalty and growth
  • Leadership: collaborate enterprise-wide and lead development of marketing communications campaigns and programs (segmentation, strategy articulation, opportunity sizing, budgets, etc.) that drive client awareness and engagement
  • Partnership: establish and facilitate effective cross-functional relationships at all levels in a highly collaborative environment
  • Intellectual curiosity: learn new skills and capabilities, committed to helping support Fidelity’s transformation to a better way of working