Vice President, Automotive eCommerce and Performance Marketing 

About Us: We are a dynamic and innovative after-market auto parts manufacturer based on the West Coast, specializing in delivering high-quality products to enhance vehicle performance. As a $40 million firm backed by Private Equity, we are poised for significant growth and are seeking a highly skilled and experienced professional to join our team as the Vice President of Automotive eCommerce and Performance Marketing.


As the Vice President of Automotive eCommerce and Performance Marketing, you will be responsible for leading a team of six direct reports across key functional areas including Brand, Merchandising, Customer Success, and Marketplace Channels. Working closely with the CEO, you will play a pivotal role in shaping and executing marketing growth strategies for our organization.


Location: Southern California (initially 4 days per week in-office, transitioning to 5 days per month)

Key Responsibilities:

  1. Team Leadership: Direct and mentor a team of high-performing individuals in the areas of brand management, merchandising, customer success, and marketplace channels.
  2. Collaborative Strategy Development: Work closely with the CEO and other cross-functional teams to develop and implement comprehensive marketing strategies aligned with organizational goals.
  3. Digital Marketing Expertise: Leverage your 10+ years of experience in both B2B and DTC automotive digital marketing to drive customer acquisition, retention, and revenue growth.
  4. Hybrid Work Model Implementation: Manage the transition of the team from a 4-day in-office workweek to 5 days per month, ensuring a smooth onboarding process and maintaining a collaborative and productive work environment.
  5. SKU Revenue Channel Growth: Utilize your expertise to develop and implement strategies for the growth of large SKU revenue channels, optimizing product positioning and market presence.
  6. Private Equity Experience: Utilize your experience in working within high-growth, Private Equity-backed firms, specifically within the automotive space.


  • 10+ years of experience in both B2B and DTC automotive digital marketing.
  • Proven track record of driving revenue growth in large SKU channels.
  • Hands-on experience with eCommerce platforms and performance marketing.
  • Strong leadership and team management skills.
  • Experience working in high-growth, Private Equity-backed firms within the automotive industry.
  • Exceptional strategic thinking and problem-solving abilities.

How to Apply:

If you are a dynamic and results-driven professional with a passion for the automotive industry, we invite you to apply for this exciting opportunity. Please submit your resume, cover letter, and any relevant portfolio materials

Error: Contact form not found.