Overview
Hybrid Remote in Boston.
A Vice President Account Services & Strategy within the client services team is a 20-year, multi-channel marketing agency veteran with a proven track record successfully and profitably managing and growing client relationships and business, as well as nurturing, mentoring and growing internal teams.
This position is responsible for the effective operations and professional growth of the Client Services team members he/she works with on a daily basis and, in partnership with a brand strategy lead as needed, for the successful development and implementation of branding and marketing strategies and programs on behalf of assigned clients.
As the primary trusted advisor on the account, the VP must utilize his/her business, brand, marketing and industry knowledge and relationship management expertise to ensure that the agency is partnering effectively with its clients, helping them see and realize what’s possible by making well-paced progress against their business, branding and marketing objectives.
The VP will collaborate with leadership to ensure each assigned client is adequately supported and staffed.
RESPONSIBILITIES
• Meaningful relationship leadership
– Cultivate and nurture high-level client relationships and become a proactive, trusted and
valuable branding/marketing/business advisor for them through credible presence, subject
matter expertise and value creation
– Be willing to challenge the status quo and continuously offer proactive and creative ideas
beyond the ask to support their goals and success
– Define, implement and monitor account-specific processes for client
meetings/communications, budget tracking, billing and reporting, leveraging best
practices
– Lead quarterly account reviews and annual planning activities with clients
• Strategic stewardship
– Understand clients’ business (products and services, sales channels), business and
marketing objectives and priorities, competitive landscape, market dynamics, as well as
key internal players and dynamics/culture so you can create successful strategies,
positioning and messaging (in collaboration with a strategist if needed), as well as create
and activate successful marketing and media strategies and programs (in collaboration
with Media and Digital if needed)
– Provide direction and oversight on content and creative development to ensure all work is
on strategy and meets clients’ brand guidelines and marketing objectives
– Articulate strategies and ideas in a confident and persuasive manner to clients and to your
colleagues
– Be in the know at all times about progress against goals and KPIs
• Marketing strategy & program/campaign activation
– Define strategies that inspire creative breakthroughs
– Develop and/or provide guidance on and approve creative briefs ensuring collaboration on
campaign strategy/messaging with Creative upfront and that objectives, timelines and
budgets are clear
– Lead the development of activation strategies and plans including establishing KPIs with
Media/Digital as appropriate
– Drive the activation of brands and the high-quality delivery/optimization of online and
offline marketing communications strategies, programs and campaigns
– Track progress and results on an ongoing basis against scopes of work, timelines, and
KPIs
– Proactively offer ideas for optimization, enhancement and/or re-directs or solutions as
obstacles occur
• Financial management & growth
– Understand pricing and billing nuances related to individual client contracts/agreements
– Establish budgets and scopes of work with clients, and provide guidance on/approve
estimates and new scopes of work, ensuring time will be properly compensated
– Track ongoing progress against scope and drive activity to align with forecast
– Ensure proactive and precise billing, budget management and monthly budget and fee
reporting for clients
– Oversee client budget tracking and proactively alert clients of expected overages or
additional budget needs
– Manage and review for accuracy team’s forecasting, billing, write-offs and interaction with
accounting team to ensure accounts run profitably
– Manage the financial performance and growth of assigned accounts beyond current
scopes
• Active new business participation
– Support new business by helping to develop or leading on prospect qualification, pitch due
diligence, approach strategies and presentations, RFP responses and proposals
– Be an active participant and difference-maker in pitches
• People development
– Lead, mentor and energize your team, helping them prioritize and guiding them as needed
for effective collaboration, quality delivery and client satisfaction
– Provide ongoing team feedback, active coaching and conduct annual performance
reviews for direct reports, including goal-oriented growth plans
– Contribute to mission, exemplify values and help grow the culture