Overview

OVERVIEW –


As the Senior Public Relations Manager, you’ll play a key role on the SMB/C Corporate Communications Team. This role is responsible for proactive, strategic public relations to communicate and promote our Cyber Security story, and the product solutions that support it. Your role will be to create and execute PR campaigns to maximize media, industry and consumer awareness for our portfolio of solutions. This is a highly visible role where you will lead our agency relations to make a tangible global impact. You’ll collaborate across Marketing, Product Management, Sales, Threat Research, and will interface with key business leaders.

EXPERIENCE:


  • Leading public relations planning and execution to drive media coverage
  • Co-authoring thought leadership content to support product launches and topical news bylines
  • Developing press releases, media outreach strategies, and acting as the main point of contact for inbound reporter requests
  • Writing and editing compelling content for bylines, contributed content and paid content partnerships
  • Working cross-functionally with leadership, Product Marketing, Product Management, Engineering and Threat Research SMEs to develop content and positioning that is timely and relevant to the media
  • Possessing a strong knowledge of cybersecurity solutions and industry landscape
  • Day-to-day management of the North American PR agency team; assisting with management of regional global agencies
  • Having media relationships and a familiarity of tech, business and cybersecurity media landscape
  • Developing awards and review strategies for applicable products in conjunction with Product Marketing
  • Collaborating with Analyst Relations for inclusion in PR opportunities
  • Owning internal reporting and tracking
  • Staying current on company, industry, competitor information and news trends in order to best organize and present company content

 

ABOUT YOU:

  • A track record of good judgment and decision-making in positions with significant responsibility
  • Highly autonomous and able to independently identify high value projects and drive them completion
  • Excellent time management skills and demonstrated ability to deliver quality work in a fast-paced environment.
  • Ability to think and act both tactically and strategically
  • Comfortable working with cross-functional teams across multiple time zones.
  • Excellent organizational and project management skills, and solid track record in developing technology public relations campaigns.
  • Strong writing and editing skills.
  • Ability to develop informed opinions on relevant topics
  • Bachelor’s degree in Communications, Marketing, English or equivalent and 8+ years of PR or communications experience in a high-tech PR agency or software technology company
  • Cybersecurity familiarity highly desired