Overview
OVERVIEW-
Candidates need to have digital agency client strategy experience.
Our Client’s team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics, and more – all the things marketing and creative professionals need experience to thrive in today’s ever-changing marketplace.
The Senior Online Media Planner/Buyer is responsible for providing day-to-day support to the agency and its media clients.
Senior Online Media Planner and Buyer Responsibilities:
- Striving to make all digital campaigns successful, according to established success metrics and client goals.
- Managing all aspects of online display (and occasionally offline) media for Overdrive clients, including strategy development, planning, buying, media management, and reporting and campaign analysis.
- Assist in developing budget allocations across media, media mix scenarios, resulting in strategic, effective media plans, execution, and reporting.
- Managing and reconciling budgets, insertion orders, cancelation orders, and invoices.
- Presenting strategies, tactics, plans, results, and ideas to both clients and the agency.
- Applying a high level of care and close attention to detail to campaigns, reports, and finances.
- Staying abreast of current media and online marketing technologies and innovation, and sharing that information with both clients and the agency.
- Develop and assist with the rapid development of points of view’s on the industry to keep clients informed of shifts in the media landscape (3rd-Party Cookie?)
- Being highly responsive to both client and account department requests as they arrive.
- Assisting colleagues and team members as required, as well as mentoring and training junior team members.
- Evolving agency processes and products as needed, and giving thoughts and feedback on better ways to provide media services to Overdrive’s clients.
Requirements
- 3 – 4 years of media and agency experience.
- Bachelor’s degree.
- Uncompromising attention to detail.
- Advanced experience with Microsoft Excel.
- Advanced experience with Microsoft PowerPoint.
- Strong communications skills, both oral and written.
- The ability to organize and prioritize to set and meet deadlines.
- Experience with banner servers (Doubleclick, Google Campaign Manager).
- Experience with DSPs, networks, and negotiated direct site buys.
Benefits
- Health and Dental insurance
- 401(k) retirement plan with company matching contribution
- Flexible spending accounts including: commuter and child care benefits
- Vision care discounts
- Paid vacation and holidays
- Competitive salary
- Employee referral bonus
- Long term disability
- Life insurance
- Accidental death insurance
- Industry training
- Free healthy snacks, coffee and teas
- Contemporary open-loft office space
- Fun parties and office culture
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