Overview
Location: REMOTE CST & EST
Reports to: Vice President of Marketing
About the Company:
We are a private equity-owned manufacturing firm located in TN, experiencing tremendous growth. Our focus is on delivering exceptional products to B2B, non-technology markets and segments. Join a dynamic team that thrives in a collaborative, zero-ego environment where innovation and strategic thinking drive results.
Position Summary:
We are seeking a results-driven Senior Marketing Manager to lead the development and execution of full-funnel digital marketing strategies. This high-growth role is ideal for a performance marketing expert with experience in B2B environments. Reporting to the Vice President of Marketing, you will play a pivotal role in driving revenue growth through multi-channel campaigns that resonate with diverse audiences. This is not a sales role but requires a strong focus on strategy and execution to support business objectives.
Key Responsibilities:
- Marketing Strategy Development:
- Design, implement, and optimize full-funnel marketing strategies to drive brand awareness, lead generation, and customer acquisition in B2B, non-technology markets.
- Digital Channel Management:
- Manage campaigns across multiple digital platforms, including email, social media, SEO, PPC, and content marketing.
- Analyze performance metrics to refine campaigns for optimal ROI.
- Collaboration & Leadership:
- Work closely with cross-functional teams, including sales, product, and creative teams, to ensure marketing alignment with business goals.
- Mentor junior team members, fostering a collaborative and ego-free environment.
- Market Analysis:
- Conduct market research to identify trends, opportunities, and competitive insights to inform campaign development.
- Performance Marketing:
- Develop and execute data-driven marketing campaigns focused on measurable results, such as lead quality and conversion rates.
- Reporting:
- Provide regular updates to the VP of Marketing, detailing campaign performance and strategic recommendations.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- MUST HAVE HUBSPOT & CRM
- Minimum of 5+ years of experience in B2B marketing, with a focus on digital and performance marketing.
- Proven success in managing multi-channel digital campaigns targeting non-technology markets.
- Strong analytical skills with experience in campaign performance analysis and reporting.
- Exceptional communication and project management skills.
- Experience in private equity environments is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to make a significant impact within a high-growth, entrepreneurial environment.
- A collaborative team culture with a strong emphasis on professional development and success.
How to Apply:
Submit your resume and a cover letter highlighting your relevant experience and interest in this role
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To apply for this job email your details to marketsearch29@gmail.com