Senior Manager of CRM & Analytics


The Senior Manager of CRM & Analytics is a vital role requiring a motivated and proactive individual who thinks like an owner. You’ll have the opportunity to interact with a dynamic group obsessed with improving lives via a digital experience. This position will be a champion on behalf of our consumers, ensuring their engagements (via email, SMS, and other channels) are relevant, timely and captivating. This role requires  a track record of designing and implementing engagement strategies which have demonstrable impact on key KPIs such as retention and LTV.  In addition to overseeing email, this role will increase customer LTV by optimizing our subscription, loyalty and referral programs.

In addition to being an expert in CRM, this role requires significant experience with cross channel performance data, as well as site analytics.  This position will be responsible for mapping out the digital path to purchase, as well as making recommendations for channel optimization and crossovers.


  • Develop a best-in-class retention strategy to increase loyalty, subscription penetration, cross category purchases, and ultimately LTV.
  • Increase new, qualified leads to file with new and creative lead generation strategies.
  • Design and implement robust ‘always-on’ communication in email/sms automations.
  • Build a robust customer segmentation strategy which leverages relevant content, promotions, and other communications to increase retention, and when needed, win back users.
  • Develop and implement consumer feedback loop covering cancelation codes, NPS, and other feedback on the digital experience.
  • Use best-in-class methods and technologies to recommend and implement ways to enhance the overall MegaFood online & digital user experience
  • Collaborate with the Brand, Ecomm, Operations, Customer Experience, Regulatory and other internal/external teams to identify recommendations to enhance website functionality and usability.
  • Conduct usability tests across all devices, report on insights, and implement enhancements based on findings.
  • Establish, monitor and manage monthly and yearly KPIs and digital budget, recommending and implementing adjustments as needed.
  • Communicate prioritization to define requirements and execute projects to digital team. members and website/digital agency partner .
  • Analyze consumer behavior and performance metrics to develop user experience optimization efforts.
  • Develop/manage application implementations to facilitate consumer promotions i.e. digital coupons, etc. including outside vendor review, selection and management.
  • Stay abreast of the latest technologies and trends, recommend ways the company can leverage best practices to enhance our digital efforts.
  • Regularly scan the competitive and benchmark landscape to identify gaps and opportunities for our owned properties; report findings and execute upon prioritized enhancements.


  • 5-7 years of relevant work experience, including web content management, web project management, and user experience testing at the corporate and/or agency level.
  • 5-7 years experience running web projects focused on driving engagement and increasing customer health metrics such as retention and LTV.
  • Expert level with a leading email platform (Klaviyo strongly preferred). Experience using HTML and CSS to customize emails required.
  • Experience with Custora would be a strong differentiator.
  • Understanding of omnichannel and direct-to-consumer marketing strategies.
  • Technical knowledge and experience in developing and executing web sites, promotional landing pages, email marketing, ecommerce, social media and digital creative assets.
  • Deep experience with Google Analytics and other digital marketing tracking tools.  Experience with Google Tag Manager is a strong plus.
  • Experience with SEM and paid social advertising is a plus but not required.
  • Execution oriented and able to work within a fast-paced, deadline-oriented work environment.
  • Ability to work autonomously and as part of a team.
  • Strong sense of self-motivation as well as service and support orientation.
  • Extreme attention to detail and ability to effectively prioritize and delegate.
  • Enthusiastic and positive team player who is also able to support and/or demonstrate the MegaFood mission, values and ideals.
  • Excellent communication skills and the ability to influence, negotiate, align and establish trust within the team, and across peer groups and external partners.
  • Demonstrated ability to model and coach behavior, and build team consensus to enable execution on established plans.


Bachelor’s degree in marketing, communications, programming or equivalent.  Relevant work experience can be a replacement for a degree.

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