Overview

MarTech Director Public Relations Media Relations

OVERVIEW:

In this role, the MarTech Director, Public Relations -Media Relations will be creating high-value media opportunities positioning positioning our Client as a continued leader in their mobile marketing space.  They have enterprise clients across verticals, globally as existing logos using their products.

Must be a strong writer.

DAY-TO-DAY’s:

  • Collaborates with the VP and management to develop, manage and implement the organization’s business and MarTech media relations strategies.
  • Oversee earned media outreach and pitching, building and nurturing relationships with business press, tech press and broadcast media and working with brand partners and internal partners to achieve quality media opportunities.
  • Generate consistent high-value, high-quality media opportunities for our executive team including but not limited to our CEO, CFO, CMO and CTO.
  • Pitch and place stories on specific company events, initiatives, and announcements, as well as overall storytelling on the company and its narrative to national, local, and affiliate outlets
  • Identify new areas of opportunity to drive positive earned media for the brand through all available channels
  • Identify and coach appropriate business partner groups to effectively communicate with analysts, clients, the media and public interest groups
  • Be a pivotal Lead on the media relations team through leadership, providing relatable coaching and mentoring and oversee the day to day management of external PR firms
  • Manage the day-to-day activities of contracted agency team(s), and other resources as needed.

ABOUT YOU:

  • 6-10+ years of communications, media relations and/or public relations experience; in-house or PR agency and business/technology/Internet experience required
  • Proven track record generating new ideas and opportunities to expand earned media and media engagement
  • Ability to work independently to create and implement integrated and comprehensive communications strategies with proven and trackable outcomes
  • Team-player who has had management experience and/or experience growing a media relations or PR practice within an organization or PR firm
  • Very strong story-teller: knows how to leverage any announcement into a story and appeal to a national audience)
  • Exceptional writing and communication skills: a mastery of core media relations writing including press releases, media advisories and pitches
  • Senior media relations or public relations experience (tech, business, and consumer tech)
  • Ability to prioritize and execute against multiple projects, including events, press material development, media briefings, product launches as well as handle new business
  • Creative thinker, familiar with online tools and various digitally-oriented communication tactics and distribution channels
  • Forward-thinker and ‘go-getter’ mentality; able to identify new communications methods, technologies and strategies
  • Excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives
  • High level of independence, energy and motivation
  • Ability to travel up to 25% to various locations, or as needed