Overview

Manager, eCommerce Data Insights
Get in touch MarketSearch29@gmail.com
$130 base salary plus bonus
OVERVIEW:

In today’s eCommerce environment, there is a plethora of data that could (and should) be leveraged on many levels… to improve our bottom line performance, to optimize how we spend our marketing and trade dollars, and to capture maximum sales growth at the most efficient spend possible, earning greater brand share for the categories where we compete. In addition, this role supports the team’s sales forecasting to provide better accuracy for Supply Chain through the S&OP process. This leveraging requires someone who has the skills to take the complex and deliver easily understood insight to internal stakeholders and external customers as needed.
This is a critical role with eCommerce’s significant growth and influence in the Vitamins, Minerals & Health Supplements category.
DAY- TO- DAYs:

Lead driver of eCommerce insights analysis across DTC and Amazon. Works closely with the business
managers, category management and marketing to turn data into insights, insights into actions, and
actions into results.
Lead decision maker on selection, budgeting, contract management and implementation of all
eCommerce data insights tools (Tableau, FiveTran, Snowflake, Stackline, etc) enabling varying internal
teams to have critical dashboards to enable better insights capabilities and budgeting of those tools
Management of analyst(s) helping prioritize their work and coaching them for growth.
Lead responsibility for synthesizing insights allowing for improved performance and best practice
development.
Digs deeply into the data sets to find patterns and areas for improvement across all of eCommerce
(including BM.com)
Partners with business managers to diagnose areas of focus related to Sales performance by using
analysis, trending, and comparison to industry and competitor benchmarks
Gathers and analyzes relevant, timely, consistent reporting from various sources to create a
comprehensive view of overall category, brand and competitor performance. Identifies trends, issues,
This includes but is not limited to: campaign performance metrics, product ranking analysis, category performance investigation, consumer insights, pricing and merchandising analysis, competitive analysis and marketing contribution.
Partners with the Sr. Dir of DTC & Marketplaces to lead comprehensive, and forward looking, monthly
business reviews.
Ensures adequacy and accuracy of reporting by applying business knowledge and data analysis.
Owns customer forecasting efforts enabling more accurate projections of sales to better support
Supply Chain teams.
Must be comfortable creating and presenting documents regarding data insights/recommendations
to both internals and externals.
Ability to use revenue management and trade-promotion optimization tools to improve promotion
results, as well as our return on trade investment
Equipped with the digital technical fluency, understanding technical constraints and prioritizing and
discussing tradeoffs between development and business teams.

ABOUT YOU:

6+ years experience in analytics with at least 3+ years of those specifically utilizing
Amazon/eCommerce data.
Strong experience in forecasting using POS and promotional data to feed into the S&OP process
strongly desired
Ability to conduct sophisticated and creative analyses, and translate these analytics to easily
digestible messages, communications, and presentations.
Must have proficiency in SQL and Excel. Proficiency in Python, R, SAS, similar preferred
2+ years in either Power BI or Tableau required.
Strong experience in GA required. Experience with GA4 and Data Studio prefered.
Bias for action to identify opportunities and risks, as well as recommending action
Clear understanding of sales performance and business success, and how they work together for
optimal impact.
High degree of comfort with sales metrics and forecasting.
Self-motivated, highly collaborative individual.
Ability to influence at all levels within the organization.
Understanding of various digital & Amazon (or other marketplace)-specific KPIs including ROI, views,
conversion, RoAS, ACoS, sales rankings, POS, and how to conduct category and competitive analyses,
along with a clear understanding of other Financial tools and systems is a must.
Experience managing and positively coaching team members for success.
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