Ecommerce Marketing Manager

The Ecommerce Marketing Manager role will work closely as a part of the Growth Marketing Team to scale the growth of our consumer products across all our online platforms. The candidate must have deep experience with paid search platforms (Google & Bing Ads), paid social/display platforms (Facebook & DV360), and affiliate and retail platforms as this role is responsible for overseeing multi-million dollar digital marketing strategies and execution, as well as identifying areas for improvement.

Requirements and qualifications

  • 4+ years in managing digital marketing campaigns across paid search, paid social, and display platforms, including ad copy testing experience
  • 2+ years in managing affiliate programs
  • 2+ years in managing retail ad campaigns
  • Strong written, verbal and collaboration skills
  • Experience using data and metrics to measure impact and determine improvements
  • Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, Facebook, Display)
  • 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics

Skills and competencies

  • Manage paid campaigns across platforms
  • In coordination with the agency, analyze KPIs and optimize and improve performance
  • Monitor and report on marketing campaign performance including monthly and quarterly summaries
  • Work with in-house growth manager and copywriters to develop new tests
  • Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
  • Develop forecasts and media plans using input from partners and your Director
  • Translate campaign objectives into paid media activation strategies; including defining and building target audiences
  • Oversee the execution of operational tasks including budget management, billing and campaign creative trafficking
  • Keep a calendar of promotions and campaigns and ensure alignment of schedules

Key job responsibilities

  • Manage paid media campaign execution across multiple worldwide markets
  • Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
  • Partner with partners and stakeholders to define the test roadmap
  • Develop the strategy for channel growth in emerging markets
  • Develop new strategies to drive increased acquisition
  • Partner with strategic cross-functional teams to support GTM plans for upcoming product launches

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