eCommerce & Digital Marketing Director – Shopify

About us:

Our client is a fast-growing personal care brand with a game-changing body care product. Launched in 2018, they make hand and body care products that set the highest bar for ingredient and formula safety, without sacrificing on performance, so it’s easy make the switch to clean.

Customers are proud fans and really obsessive about the

product. The produce is sold on their web site, Amazon, and nationally through Target, Meijer, Credo Beauty, Follain and Thrive Market, and more!

The role:

We’re looking for a superstar Ecommerce & Digital Marketing Director to join our team. This role will own the web site experience from all angles – managing day to day site operations, launching new products on the site, merchandising, testing and learning to improve the site experience and grow the business.

This role will report to CEO.

Responsibilities:

Own all aspects of the web site experience, partnering internally and externally to continually improve the site performance and execution

Drive optimization of website experience and conversion funnel, secure and oversee external development resources as needed

Oversee Digital channels and allocates budget focusing on ROI (ASP Is low)

Have a vision for merchandising products on the site to optimize sales

Partner closely with the Operations team, warehouse and customer care to make sure orders and customer interactions are flowing smoothly

Work with the Marketing team to ensure the site brings the brand to life

Oversee paid digital and new customer acquisition strategy and execution

Partner closely with retention consultant to ensure seamless brand and customer experience when consumers funnel to the site

Provide weekly snapshots and deeper dives quarterly/ad hoc on DTC channel performance

Consistently explore new opportunities for fresh innovation and testing via emerging tech, new vendors, platforms

Requirements:

5-7+ years of experience in Ecommerce marketing

Strong project management skills

Analytical and excellent problem-solving skills

Excellent communication skills

Has a vision for and can create limited content and copy is a plus

Passion for our product, mission and our core consumer.

Extremely organized, dependable and self-motivated

Experience with ESPs (esp Klaviyo) preferred

Bachelor’s degree

Benefits:

Health/vision/dental benefits and 401K

Generous vacation policy

Opportunities to personally shape a new and innovative business

Access to leadership and great co-workers