Our client, a leader in the financial and investment space, is looking for a Director of Marketing – dedicated to Consumer Strategy & Segment Marketing.

As a Director of Marketing you will be tasked with using your marketing expertise to identify growth opportunities, build go-to-market strategic plans, and formulate marketing initiatives that deliver consumer value.

Primary responsibilities include:

  • Using customer data tools to understand patterns and behavior to inform marketing strategy
  • Using consumer insights and research to inform new hypotheses, opportunity exploration, business case development, marketing strategies and program execution
  • Partner with research team to determine consumer learning agendas and research design that will deepen consumer understanding
  • Contribute to development of consumer experience design to activate programs across marketing, digital, product, etc.
  • Analyze competitive market to identify unmet consumer needs
  • Develop marketing communication campaigns and programs to drive client awareness and engagement, client satisfaction and growth of business

The ideal Director of Marketing will have:

  • 10+ years of marketing experience with a focus on consumer insights, strategy, analytics or brand management
  • Prior use of consumer data analytics tools to understand patterns and behaviors to inform business strategy
  • Ability to influence decision-making through use of written or verbal communications grounded in data and insights
  • Bring an analytical approach to decision making
  • Results-oriented; take steps to ensure programs are rooted in business impact
  • Experience working within an agile environment is preferred

This is a full-time opportunity to join an widely-recognized organization.

NOTE: the team is operating in a hybrid model; currently asking employees to come onsite 3x per month

[contact-form-7 404 "Not Found"]