Overview
Overview:
We are seeking s a dynamic, data driven, and creative Digital Marketing Director to develop, lead and execute all eCommerce driven marketing efforts across the organization.
This is a 20 person, $50M in revenue, highly profitable manufacturing firm with global clients and a larger investment from Private Equity.
The Digital Marketing Director will oversee and optimize digital eCommerce and online marketing efforts. They will report to the President/CEO and work for a market disruptor and digital technology leader in the industry.
This is an exciting opportunity to join an ambitious, growth focused company. We’re building a digital first strategy that prioritizes performance marketing and first-party data to market and sell ventilation systems. Our goal is to double in size by 2026 by creating digital-first routes-to-market solutions and designing innovative products and experiences to creatively solve industry pain points.
If you’re passionate about executing new eCommerce marketing strategies, such as frictionless customer experiences, chatbots, and process automation, we invite you to join us. Our focus on automated technology, hyper-personalized ads, visual search, and a digital first infrastructure makes our client an exceptional opportunity.
Responsibilities:
- Develop and execute digital strategies for customer engagement and convert to purchase
- Launch optimized online ads and manage budgets to increase sales and brand awareness
- Experience managing and optimizing performance of outside agencies along with the ability to manage & mentor reports
- Coordinate creation of digital content for lead generation across various channels
- Measure performance of digital marketing efforts (test and learn leads the efforts here) and optimize customer experience
- Identify trends and optimize spend and digital performance direction based on insights
- Evaluate emerging technologies and provide thought leadership for adoption
- Optimize conversion points and oversee website, ecommerce, and CRM updates
- Manage company’s paid media presence and content marketing strategy
- Plan and execute experiments and conversion tests
- Collaborate with internal teams to optimize user experience and design landing pages
- Prepare and distribute newsletters and promotional emails through various channels
About you:
- Proven experience as a Digital Marketing Director working for a high growth organization
- Excellent understanding of eCommerce driven digital marketing concepts, testing and best practices
- Proven revenue growth experience developing B2C and B2B eCommerce, paid media, Google AdWords, Bing, email campaigns, SMS, and SEO/SEM campaigns
- Familiarity with web design, content management systems, and CRMs
- Working knowledge of ad serving tools and platforms
- Perfect knowledge of web analytics tools, such as Google Analytics, Bing, and Tableau
- Skills and experience in creative content writing and visual communication principles
- Excellent analytical, project management, and critical thinking skills
- Ability to multitask and perform under tight deadlines
- Excellent communication and interpersonal skills
- BS/BA in marketing or relevant field; additional qualifications in web design or animation are a plus.
We are seeking s a dynamic, data driven, and creative Digital Marketing Director to develop, lead and execute all eCommerce driven marketing efforts across the organization.
The Digital Marketing Director will oversee and optimize digital eCommerce and online marketing efforts. They will report to the President/CEO and work for a market disruptor and digital technology leader in the industry.
Director, Digital & eCommerce Manufacturing
This is an exciting opportunity to join an ambitious, growth focused company. We’re building a digital first strategy that prioritizes performance marketing and first-party data to market and sell ventilation systems. Our goal is to double in size by 2026 by creating digital-first routes-to-market solutions and designing innovative products and experiences to creatively solve industry pain points.
If you’re passionate about executing new eCommerce marketing strategies, such as frictionless customer experiences, chatbots, and process automation, we invite you to join us. Our focus on automated technology, hyper-personalized ads, visual search, and a digital first infrastructure makes our client an exceptional opportunity.
Responsibilities:
- Develop and execute digital strategies for customer engagement and convert to purchase
- Launch optimized online ads and manage budgets to increase sales and brand awareness
- Experience managing and optimizing performance of outside agencies along with the ability to manage & mentor reports
- Coordinate creation of digital content for lead generation across various channels
- Measure performance of digital marketing efforts (test and learn leads the efforts here) and optimize customer experience
- Identify trends and optimize spend and digital performance direction based on insights
- Evaluate emerging technologies and provide thought leadership for adoption
- Optimize conversion points and oversee website, ecommerce, and CRM updates
- Manage company’s paid media presence and content marketing strategy
- Plan and execute experiments and conversion tests
- Collaborate with internal teams to optimize user experience and design landing pages
- Prepare and distribute newsletters and promotional emails through various channels
About you:
- Proven experience as a Digital Marketing Director working for a high growth organization
- Excellent understanding of eCommerce driven digital marketing concepts, testing and best practices
- Proven revenue growth experience developing B2C and B2B eCommerce, paid media, Google AdWords, Bing, email campaigns, SMS, and SEO/SEM campaigns
- Familiarity with web design, content management systems, and CRMs
- Working knowledge of ad serving tools and platforms
- Perfect knowledge of web analytics tools, such as Google Analytics, Bing, and Tableau
- Skills and experience in creative content writing and visual communication principles
- Excellent analytical, project management, and critical thinking skills
- Ability to multitask and perform under tight deadlines
- Excellent communication and interpersonal skills
- BS/BA in marketing or relevant field; additional qualifications in web design or animation are a plus.