Overview

Account-Based Marketing Manager

The Role:   

This role will take a data-driven approach to ABM strategy, continually testing and evaluating the success of campaigns, and will closely collaborate with marketing, sales, and customer success teams. 

Core Responsibilities: 

  • Lead the strategy and implementation of ABM programs for a key segment and enterprise accounts 
  • Design and deliver integrated marketing plans with a strong emphasis on driving pipeline generation and accelerating existing opportunities 
  • Develop and implement highly customized and integrated marketing initiatives using digital tactics, events, webinars, and emails as well as content creation 
  • Develop strong relationships with sales teams and customers, using insights to inform ABM strategies and produce customized collateral for personas across the entire buyer’s journey 
  • Collaborate and partner with central marketing, sharing insights that strengthen global campaigns and ensure effectiveness and alignment with regional ABM programs 
  • Provide targeted sales enablement support throughout the sales cycle, from account outreach messaging through to proposal and closed opportunity 
  • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders 
  • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics 

Required Skills and Experience:  

  • 8+ years B2B Marketing experience  
  • 3+ years owning ABM initiatives, ideally in the software industry 
  • A proven track record of creating content, messaging, and developing 1-to-1 and 1-to-few campaigns that may involve small-scale events.   
  • An understanding of what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them. 
  • Strong commercial acumen and a data-driven mindset, with the ability to draw insights and act on findings 
  • The ability to influence and inform the thinking of senior stakeholders across the business 
  • Deep understanding of sales and previous experience supporting sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenue 

Who You Are: 

  • You are a self-starter, autonomous and can exercise credible judgement and decision making 
  • Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization 
  • Excellent communication skills including the ability to develop and repurpose sales and marketing copy and articulate key business drivers to multiple personas 
  • Champion ABM best practice mentoring sales and marketing peers on how to adopt an insight-led approach to a region, segment, or strategic account 

Softwares Used:  

  • Marketo  
  • 6sense 
  • SalesForce 

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