Why Today’s Head of Marketing Is Also Your Head of Sales, Growth—and Revenue
Marketing leaders aren’t just building brand stories anymore—they’re driving your revenue engine.
In the last 6–12 months, we’ve seen a dramatic shift in how companies—especially those backed by Private Equity—structure their leadership teams. The title “Head of Marketing and Sales” or “Head of Growth” is no longer ornamental. It reflects a reality: marketing now owns a significant portion of the revenue funnel.
The New Org Chart: Sales Reporting Into Marketing
Hiring managers and CEOs are waking up to a powerful truth: marketing drives dollars. And as this realization takes hold, traditional org charts are being flipped upside down. Sales teams that once operated separately are now reporting directly into growth-focused marketing leaders.
The modern marketing executive doesn’t just run campaigns. They understand the entire funnel:
- Upstream: Product positioning, brand architecture, market strategy
- Midstream: Lead generation, CRM, MarTech stack, acquisition
- Downstream: Retention, LTV optimization, customer experience
They live in the brains of Business Development teams. And they’re now expected to drive revenue alongside or in partnership with the CRO.
Swiss Army Knives? No. Marketing Samurais.
Today’s most sought-after candidates:
- Know how to build and lead performance marketing and brand teams from scratch
- Have deep familiarity with the MarTech stack and attribution models
- Can quickly recruit for Chief Creative Officers, Customer Acquisition leaders, and Retention pros
- Operate as both storytellers and strategists with revenue goals on their dashboard
They’re not just marketers. They’re Marketing Samurais—part strategist, part operator, part sales leader.
Hiring CEOs and PE Leaders: You Need a Partner Who Gets This
If you’re a CEO or Private Equity leader looking to bring in transformative talent to your portfolio company, you can’t afford a traditional search. You need a partner who specializes in senior-level marketing executive recruitment—someone who knows how to identify the rare blend of creativity, commercial acumen, and operational excellence.
Many of our clients come to us after months of struggling to find the right fit on their own. Why? Because these hybrid-growth leaders don’t apply online. They’re working. They’re building. And they’re waiting for the right opportunity—one that matches their ambition, not just their skill set.
Final Word
We used to say marketers needed to learn AI tools to stay current. Now, they need to add Sales, Revenue, and Growth accountability to their toolkit. And the best ones already have.
If you’re restructuring your leadership team, don’t just hire a marketer. Hire a growth architect.
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