Vice President, Marketing — SaaS | Private Equity-Backed – PIPELINE
Vice President, Marketing — SaaS | Private Equity-Backed
(This example is representative of the types of roles we successfully recruit for. We are currently building our candidate pipeline for future marketing leadership searches.)
Overview
We are partnering with a Private Equity-backed B2B SaaS company in search of a Vice President, Marketing to lead all aspects of marketing strategy, demand generation, brand development, and digital transformation. This executive will report directly to the CEO and play a critical role in driving top-line growth and market expansion.
Key Responsibilities
- Develop and execute the go-to-market strategy across all digital, performance, and brand channels.
- Lead demand generation, marketing operations, and lifecycle marketing to drive pipeline and revenue growth.
- Oversee brand strategy, content, and communications, ensuring consistent messaging across all customer touchpoints.
- Partner cross-functionally with Sales, Product, and Customer Success to align growth objectives and optimize lead-to-revenue outcomes.
- Drive adoption of AI-enabled marketing tools and data-driven insights to enhance marketing efficiency and ROI.
- Build, mentor, and scale a high-performing marketing team to support the company’s growth trajectory.
Qualifications
- 10+ years of progressive experience in B2B SaaS marketing leadership.
- Proven success driving demand generation, brand awareness, and revenue growth in a Private Equity or high-growth environment.
- Expertise in MarTech, digital strategy, and AI-driven customer acquisition.
- Strong analytical mindset with the ability to measure marketing performance and optimize accordingly.
- Collaborative leadership style with a passion for building empowered, results-driven teams.
Partner with MarketSearch Recruiting
If you’re a hiring manager, CEO, or Head of Talent Acquisition looking to hire your next marketing leader, partner with a firm that knows marketing from the inside out.
Our work is personal, precise, and performance-driven — because great marketing leadership transforms companies.
📍 Boston, MA — Recruiting Nationwide
💼 Retained Marketing Executive Search
🌐 www.marketsearchrecruiting.com
Let’s start the conversation.
Marketing Executive Search Specialists — Trusted. Targeted. Boston-Based. National Reach.
At MarketSearch Recruiting, we specialize exclusively in retained marketing executive search for high-growth organizations across the U.S. Headquartered in Boston, MA, our team partners with Private Equity-backed firms, SaaS companies, and enterprise brands to identify and place best-in-class marketing leaders — the visionaries who drive growth through digital transformation, brand strategy, and AI-powered marketing innovation.
We focus solely on senior-level marketing leadership, including:
- Chief Marketing Officers (CMOs)
- Vice Presidents of Marketing
- Branding and Communications Leaders
- Chief Digital Officers
- Growth and Demand Generation Executives
- Marketing and AI Strategy Directors
Our national network is one of the most trusted and far-reaching in the marketing industry, cultivated over years of deep relationships with performance-driven marketing executives.
What We Deliver
- Full-Cycle Executive Search: From defining the role to final onboarding — we manage every step.
- Candidate Vetting & Feedback: Every candidate is fully vetted and receives transparent, timely communication to ensure a positive candidate experience and preserve your employer brand reputation (including your Glassdoor reviews).
- Partnership with Hiring Teams: We collaborate directly with Hiring Managers, HR, and Talent Acquisition to pinpoint the exact marketing need and deliver a qualified, culturally aligned shortlist.
- Salary Negotiation & Offer Management: We guide both parties through final negotiation and onboarding to ensure long-term retention.
Most of our placed marketing leaders earn $150,000 to $350,000+, including equity and performance-based incentives.
Our approach combines deep marketing expertise, national reach, and precision in matching top marketing leadership with companies ready to scale.