VP-to-SVP, Head of Performance Marketing (Boston, North)
VP, Head of Performance Marketing (Boston, North)
💥 AI-Driven | Global Stage | Software Powerhouse
Location: East Coast (EST-based candidates only)
Comp: $320K–$350K base + Bonus + Equity
Team Size: 2,000+ FTEs globally
Reporting To: CMO (with direct CEO access)
Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech
Who’s being featured at TEDNext 2025?
We’ll give you a hint: It’s the future Head of Performance Marketing for this global growth rocket.
This is not your average marketing leadership role.
We’re pipelining a creative powerhouse, data-obsessed, AI-native performance marketing executive to join one of the most exciting software firms in the digital experience space.
Following 130% growth in 2024, a HEAT score approaching triple digits, and strategic partnerships with global giants like Salesforce and SAP, we’re building a future-facing Performance Marketing engine—and this role sits at the center of that momentum.
What You’ll Do
- Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel.
- Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes.
- Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance.
- Lead and inspire a high-performing team while still getting your hands dirty when needed—this is a player/coach role.
- Create and test new acquisition channels, iterate fast, and scale what works globally.
- Translate performance into board-ready metrics with access to CMO and CEO.
✅ What You Bring
- 15+ years in performance marketing for global B2B software development firms.
- Experience scaling performance marketing inside a 2K–5K FTE firm—you’ve felt the heat and delivered measurable growth.
- A builder’s mindset: You ideate. You test. You optimize. You grow.
- Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build out AI-powered marketing workflows.
- You’re front-facing, curious, energized, and endlessly creative.
- Must be East Coast (EST) based — not overseas, not PST.
🎯 Why This Role
- Newly created, center-stage position with real ownership.
- Visible, vocal, high-impact: You’ll be known across the industry.
- Work hand-in-hand with an invigorated CMO and visionary CEO.
- Join a rocket ship on its way to becoming the category-defining platform in the enterprise digital experience space.
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