Overview
Crypto Content Marketing Manager
Hybrid Boston location
Get in touch
The Role
As part of The Content Team, you will be part of a customer-obsessed team responsible for designing, developing, and delivering educational content. Your enthusiasm to keep current with instructional design trends and innovations with content formats is needed as we help the organization test and learn into improved educational opportunities for our customers.
This role will be responsible for crafting a micro-educational series designed specifically for social distribution that not only helps to answer top of mind questions for our customers but also attracts prospects.
The Expertise and Skills You Bring
- Bachelor’s Degree
- 3-5+ years of experience in curriculum design and development
- Proven understanding of instructional design, development processes, strategies, delivery, and evaluation methods
- Experience in the financial services industry including Crypto
- Deep knowledge of social platforms, with an interest in VR/AR, gaming, and emerging technology
- Ability to perform project scoping, needs analysis and supporting design scope documents
- Distilling sophisticated concepts to find ways to make them simpler
- Proficient in crafting content that follows brand standards, optimized for search, shareable on social media, data-driven and ready for mobile
- Creating and maintaining strong business relationships, building trust, and advocating for collaboration
- Interpreting data, generating insights, and recommending optimizations/new strategies
- Curious about industry trends and what competitors are doing to provide well-informed recommendations
- Works collaboratively and seamlessly with team members across all departments, including design and production partners
The Team
We have a passion for putting customers first and crafting content that is simple and engaging with the goal of helping our customers make informed financial decisions and build confidence while doing so. We are responsible for:
- Driving the educational strategy, content creation, and standard methodologies in instructional design that are important to helping clients feel informed and educated.
- Selecting appropriate online delivery formats and methods based on content, audience, and business needs.
- Being familiar with how educational content is used throughout a large ecosystem to engage users and support products and services.
- Understanding customer needs and can identify barriers/knowledge gaps along with learning solutions to close the gap.
- Making progress in environments where there are many guardrails (such as legal, compliance, and/or brand).