Overview

Job Description

We are search for a highly motivated, creative and detail-oriented Director of Channel Marketing to join our rapidly expanding, cybersecurity global firm.  100% remotely located.

As the Director of Channel Marketing, you will be responsible for driving visibility across the channel and cyber current and prospective clients.

Reporting to the VP, Marketing, you will also be responsible for leading partner enablement, developing creative partner marketing strategies and organizing channel-related webinars and events. If you thrive in a fast-paced, high-growth environment, have a passion for engagement marketing, and can confidently lead major initiatives from inception to execution, this job is for you.

Job Description

As the Director of Channel Marketing, your job responsibilities will include:

  • Working closely with the sales team to identify opportunities for creative marketing strategies that will support both partner recruitment and partner growth.
  • Managing brand awareness and cross-promotional activities with larger resellers and ecosystem partners such as Ingram Micro, AWS and Microsoft
  • Organizing channel webinars and bespoke events to promote partner engagement as well as lead generation.
  • Collaborating with Product Marketing and Design team members to develop and deliver partner enablement collateral and co-branded marketing materials.
  • Owning and updating partner-related website pages and partner portal materials
  • Generating dedicated enablement resources for partners, such as email cadences and campaign-in-a-box
  • Partnering with the Marketing and Channel Sales team members to identify, plan and execute channel industry events.
  • Supporting speaking opportunities, coordinating logistics and developing materials as needed.
  • Working together with Content Marketing team members to generate new partner-geared whitepapers and blogs
  • Working closely with Video Marketing team members to generate educational and marketing videos geared towards current and prospective partners
  • Guiding SDR/BDR teams on the best messaging for strategic partner prospect outreach
  • Tracking KPIs, gathering feedback and calculating ROI driven by channel marketing activities, while consistently assessing opportunities for improvement.

Requirements

  • At least 8+years of experience in working channel marketing for cyber security firms
  • Comfortable managing multiple demands and meeting tight deadlines
  • Can-do team player with strong project management skills
  • Excellent verbal and written communication skills
  • High-level working knowledge of marketing automation (Marketo) and CRM tools (Salesforce.com)​
  • Proven ability to work and thrive in a fast-paced environment
  • Experience in executing Go To Market strategies
  • University degree in Marketing, Advertising, Business or a related field
  • Strong knowledge of PRM tools