Overview

VP, Digital, Strategy & Delivery 

Your comprehensive digital, marketing-savvy expertise will be essential to providing digital thought leadership, guidance and services to our clients and team members. You will demonstrate an intimate understanding of how consumers/customers interact with digital channels and technology and focus on how to most effectively solve clients’ business and marketing challenges. In this role, you will:

  • Set the digital strategy for clients, orchestrating efforts across channels, including websites, marketing automation, etc.
  • Champion the use of data and insights to inform strategies
  • Develop digital journey maps and experiences based on the motivation behind consumer/customer behaviors
  • Measure and report on integrated channels’ effectiveness
  • Participate in pitches and RFPs
  • Ensure digital processes are optimized
  • Stay current on digital technologies and trends to educate KHJ clients and team members
  • Continue to grow digital capabilities and partner network ·

 

Requirements

This hands-on leadership role requires deep digital marketing and technology expertise, including:

  • At least 15 years in digital marketing and analytics, including working at a marketing and communications agency
  • Intimate understanding of how consumers/customers interact with digital channels and technology
  • Expertise and hands-on experience with digital projects from requirements definition through implementation across multiple digital channels and omni-channel orchestration including:
    • Websites/SEO
    • CRM/marketing automation
    • Social
    • Media — working in collaboration with our VP, Media Strategy & Activation
  • Strong research and integrated analytics capabilities
    • Ability to uncover meaningful and actionable data or insights to tell a compelling business “story”
    • Integrated analytics and reporting across clients’ marketing and media channels
    • Expertise and hands-on experience with leading measurement and analytics tools
  • Proactive digital client advisor who challenges the status quo and is committed to making a positive business impact
  • Passion to stay current about new technologies and trends and mentor team members
  • A ‘difference maker’ in pitches and presentations
  • Track record working with healthcare clients
  • Live agency values and contribute to agency culture