Overview

Client Relationship Development

Responsibilities

  • Attend pre-sales meetings to serve as a product expert, answering more technical questions on product stack; build confidence with the client in capabilities as a partner.
  • Gather information on Advertiser’s business objectives for proposal development during pre-sale meetings.
  • Attend prospective client entertainment events and industry events/conferences to serve as an ambassador.
  • Communicate with clients on follow-up questions from proposal submissions.

Proposal Development

  • Strategically align products & capabilities to meet Advertisers’ business objectives.
  • Determine pricing for proposals that is competitive and will drive campaign performance.
  • Build proposal deck utilizing  Marketing collateral; partner with Marketing to develop any custom materials.
  • Answer Client questions during the Proposal phase in an effort to close the business.
  • Track proposal submissions and Close/Win Rate.
  • Collaborate with Campaign Solutions to develop proposals for renewal business.

Campaign Strategy

  • Work in partnership with the Campaign Solutions team on day-to-day Client Communications for Clients, including status calls, optimization recommendations, etc.
  • Facilitates future account planning, quarterly business reviews, strategic analysis, etc. to drive upsells and renewals in partnership with the Sales and Campaign Solutions teams on Clients.
  • Educates the Client on the best practices and trends in the programmatic space to enhance their marketing efforts.
  • Conduct vertical-specific research to incorporate into the campaign strategy. Assist Campaign Solutions with wrap reports, consumer audience insights, etc.

Key Competencies

  • Ability to thrive in a fast-paced, deadline-driven environment, delivering on both internal and external client needs.
  • Extremely detail-oriented and organized.
  • Strong analytical and strategic thinking skills.
  • Passion and aptitude for learning new concepts quickly.
  • Strong communication skills – both written and verbal.
  • Positive and enthusiastic attitude with the ability to build strong client relationships.
  • Competitive spirit; desire to rally towards team goals.
  • Team player approach; ability to effectively communicate with internal teams to deliver on client needs.
  • Experienced in Excel and PowerPoint.