Overview

CRM, Email Marketing Manager

DAY-TO-DAY’s:

  • Use data and customer insights to build and execute a CRM roadmap across channels that engages customers with personalized, targeted and relevant messages for where they are in their lifecycle
  • Maintain customer database health, integrity and performance
  • Develop and test customer segmentation, content, automated and triggered based programs in order to increase conversion and customer lifetime value
  • Collaborate with our Analyst team to build the optimal systems and data architecture in order to enhance marketing personalization efforts
  • Collaborate with the creative team on design, copy and email messaging; become a brand champion across all communications
  • Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize
  • Partner with key stakeholders across the business (i.e. Analytics, Technology, Creative, Sales, Operations, Customer Service, etc.) to implement, optimize and iterate on our marketing efforts

ABOUT YOU:

  • At least 5+ years’ hands-on experience planning, refining, and delivering CRM strategies, driving full lifecycle CRM
  • Experience with Salesforce Marketing Cloud, Journey builder, and Exact Target is paramount
  • Hands-on experience planning, refining, and delivering CRM strategies
  • Demonstrable background in developing CRM platform structure and architecture
  • Strong analytical skills with proficiency in HTML/ CSS, email coding principles, Excel, Tableau, and running SQL query database
  • Deep understanding of email principles (design, build, and deliverability) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.).
  • Killer campaign management, brief writing skills, and ability to manage creative feedback a must
  • Strong attention to detail (nothing gets past you!) coupled with an acute strategic business sense that understands the larger picture
  • The power to execute independently while successfully influencing others across the organization
  • A positive, proactive and independent attitude to continuously improve the customer experience
  • Solid communication and interpersonal skills

ABOUT MARKETSEARCH RECRUITING:

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising, and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us or apply below. Our list of available positions has grown in the time it has taken you to read this.