• Use data and customer insights to build and execute a CRM roadmap across channels that engages customers with personalized, targeted and relevant messages for where they are in their lifecycle
  • Maintain customer database health, integrity and performance
  • Develop and test customer segmentation, content, automated and triggered based programs in order to increase conversion and customer lifetime value
  • Collaborate with our Analyst team to build the optimal systems and data architecture in order to enhance marketing personalization efforts
  • Collaborate with creative team on design, copy and email messaging; become a brand champion across all communications
  • Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize
  • Partner with key stakeholders across the business (i.e. Analytics, Technology, Creative, Sales, Operations, Customer Service, etc.) to implement, optimize and iterate on our marketing efforts


  • At least 5+ years’ hands-on experience planning refining and delivering CRM strategies, driving full lifecycle CRM
  • Experience with Salesforce Marketing Cloud, Journey builder and Exact Target is paramount
  • Hands-on experience planning refining and delivering CRM strategies
  • Demonstrable background in developing CRM platform structure and architecture
  • Strong analytical skills with proficiency in HTML/ CSS, email coding principles,Excel, Tableau, and running SQL query database
  • Deep understanding of email principles (design, build, and deliverability) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.).
  • Killer campaign management, brief writing skills, and ability to manage creative feedback a must
  • Strong attention to detail (nothing gets past you!) coupled with an acute strategic business sense that understands the larger picture
  • The power to execute independently while successfully influencing others across the organization
  • A positive, proactive and independent attitude to continuously improve the customer experience
  • Solid communication and interpersonal skills