The Role:   

This role will take a data-driven approach to ABM strategy, continually testing and evaluating the success of campaigns, and will closely collaborate with marketing, sales, and customer success teams. 

Core Responsibilities: 

• Lead the strategy and implementation of ABM programs for a key segment and enterprise accounts 
• Design and deliver integrated marketing plans with a strong emphasis on driving pipeline generation and accelerating existing opportunities 
• Develop and implement highly customized and integrated marketing initiatives using digital tactics, events, webinars, and emails as well as content creation 
• Develop strong relationships with sales teams and customers, using insights to inform ABM strategies and produce customized collateral for personas across the entire buyer’s journey 
• Collaborate and partner with central marketing, sharing insights that strengthen global campaigns and ensure effectiveness and alignment with regional ABM programs 

• Provide targeted sales enablement support throughout the sales cycle, from account outreach messaging through to proposal and closed opportunity 
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders 
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics 

Required Skills and Experience:  

• 8+ years B2B Marketing experience  
• 3+ years owning ABM initiatives, ideally in the software industry 
• A proven track record of creating content, messaging, and developing 1-to-1 and 1-to-few campaigns that may involve small-scale events.   
• An understanding of what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them. 

• Strong commercial acumen and a data-driven mindset, with the ability to draw insights and act on findings 
• The ability to influence and inform the thinking of senior stakeholders across the business 
• Deep understanding of sales and previous experience supporting sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenue 

Who You Are: 

• You are a self-starter, autonomous and can exercise credible judgement and decision making 
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization 
• Excellent communication skills including the ability to develop and repurpose sales and marketing copy and articulate key business drivers to multiple personas 
• Champion ABM best practice mentoring sales and marketing peers on how to adopt an insight-led approach to a region, segment, or strategic account 

Softwares Used:  

• Marketo  
• 6sense 
• SalesForce 

——————————————————————————————–